World premiere VW ID.4 GTX

Spectacular Real-Time Show

In order for the VW ID.4 GTX – the first GTX of Volkswagen’s new all-electric ID. family – to demonstrate its dynamism and sportiness, its world premiere takes place on a ramp inside a hangar at the former Berlin Tempelhof Airport.

Client
Volkswagen AG
Location
Berlin, Germany
Year
04/2021
Fotografie
Volkswagen AG
Projekt Partner

The 525 m² surface features a 37.5% incline, which the ID.4 GTX effortlessly masters with its dual-motor all-wheel drive. During the presentation, the slope becomes a stage for a spectacular mixed-reality performance in which the boundaries between physical reality and virtual space are dissolved.

Using a game engine and a tracking system that captures the entire space, the physical incline is transformed into a window into a virtual world – enabled by projection mapping with twelve Full HD projectors, 32 infrared cameras, and a camera crane.

Client
Volkswagen AG
Location
Berlin, Germany
Year
04/2021
Project Partner
Photography
jn jangled nerves GmbH
hallstrasse 25
70376 stuttgart
germany

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