The historic Apothekenhof of the Residenz in the heart of Munich offered visitors a multifaceted brand experience centered on the future of mobility. Following a bold color concept, a large cube with a grid structure became the central visual element of an urban environment, showcasing not only the brand portfolio but also innovative show cars.
Hidden within the modern cube, the new show car, the Concept CLA Class, could be discovered. In the evening, the Apothekenhof transformed into a vibrant event space.
At the Munich exhibition center, visitors were invited by Mercedes-Benz to an innovation forum for pioneering technologies. The stand design adopted the grid motif of the city-center presence and provided a flexible stage for dialogue and interaction.
