Tech to Desire
Once again, Mercedes-Benz used CES to present exciting innovations under the motto “Tech to Desire.” The showcased highlights included the visionary VISION EQXX technology program, the Mercedes-Benz high-power charging network, and partnerships with various entertainment companies.
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The VISION EQXX, with its technology and digital focus, is staged as the centerpiece of the booth. The record-breaking vehicle embodies Mercedes-Benz’s path toward an all-electric, sustainable, and luxurious future and is presented within the seemingly infinite depths of a walk-in kaleidoscope, creating an iconic visual of endless perspectives.
Large mirror surfaces interact with an LED installation, immersing the kaleidoscope in changing atmospheric worlds. The VISION EQXX becomes the central visitor experience, accompanied by interactive media tables. Two EQ vehicles are available for visitors to directly experience the wide range of digital features offered by Mercedes-Benz inside the cars.
Inside the kaleidoscope, the “Superdachshund” appears as a surprising interactive element, encouraging social media engagement.
