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The world premiere of the ID. Buzz and ID. Buzz Cargo is staged as an exciting journey through the living environments of both vehicles: with infotainment character and state-of-the-art technology, the unveiling of the new icon becomes an emotional experience – global, digital, and physically on site. Tradition meets innovation.
The historic Schuppen 52 in the port of Hamburg provides the ideal location: it was once the place from which Bullis were shipped all over the world. In this unique atmosphere, the worlds of the ID. Buzz are brought to life digitally using Unreal Engine technology. Dynamic driving scenes in an urban shopping mall setting transition into a road trip featuring chief designer Jozef Kabaň, while special guest Ewan McGregor shares his personal Bulli story.
Inside the impressive Schuppen 52, the ID. Buzz premiere becomes an immersive experience for exclusively invited guests, featuring live performances, a reveal drive, and subsequent interviews and content creation directly within the built LED setup and around the vehicle. An emotional experience in which physical and digital space, communication, function, and aesthetics merge into one.
