A Bulli for the all-electric future

The world premiere of the ID. Buzz and ID. Buzz Cargo is staged as an exciting journey through the worlds of both vehicles. Characterized by an infotainment style and state-of-the art technology, the presentation of the new icon becomes an emotional experience — global, digital, and real on site. This is where tradition meets innovation.

The historic Schuppen 52 located in the Hamburg port area offers the perfect location: VW Buses were once shipped from these storage sheds to destinationsall over the world. In this unique atmosphere, the ID. Buzz worlds are brought to life digitally using Unreal Engine technology. Agile driving scenes in an urban mall setting end in a road trip with chief designer Jozef Kabaň and surprise guest Ewan McGregor who shares his personal VW Bus story.

The gigantic Schuppen 52 is where the ID. Buzz premiere turns into an immersive experience for invited guests with live performances, a reveal drive followed by interviews and content creation directly in the LED setup and in front of the vehicle. An emotional encounter in which physical and digital space, communicative messaging, function, and aesthetics all come together.