Trade Fair Booth DMG MORI, EMO 2019
At EMO 2019 in Hanover, DMG MORI once again underlined its leading position as a competence partner for machining processes. At the industry’s leading trade fair, the company presented its latest innovations across 10,000 m² in the fields of automation, integrated digitization, and additive manufacturing, as well as forward-looking technologies for digitalization and connectivity.
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The successful booth concept was consistently further developed: the thematic grouping of machine clusters was optimized and arranged like a modern urban district plan. The overarching themes of digitalization and automation were communicated more strongly than ever. Newly developed digital presentation furniture complemented the communication of products, technologies, and services. These modules were designed to be flexibly combinable and intended for global use in the future.
A central axis led to the communicative highlight in the middle of the stand – the holographic show. The impressive holodeck was formed by LED surfaces on the walls and floor of the stage. Holographic 3D effects made machines, their features, and digital technologies appear in three dimensions. Moderators were able to interact directly with the virtual content. A spacious grandstand invited visitors to stay and provided an optimal view of the stage. Changing thematic shows and expert talks ensured a smart and visually striking activation of the show area.
