Employer Branding & Technologiekommunikation
Surrounded by blue skies and green oak trees, CATL presented its cutting-edge technologies for the development and production of lithium-ion batteries at the IAA MOBILITY 2023. CATL also positioned itself as an innovative employer, highlighting many reasons to join its mission of driving e-mobility forward in Europe.
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As part of the presentation, around 1,800 oak trees were planted around the stand to illustrate CATL’s ongoing commitment to reforestation and sustainability. The booth provided space for various exhibits and in-depth information about the company’s innovative products. A multimedia-driven powertrain installation housed the new Shenxing battery, while a large LED screen showcased the company’s innovations, initiatives, and people. After six days at the IAA, all trees were replanted by CATL employees in the Thuringian Forest.
