CATL IAA MOBILITY 2023

Employer Branding & Technology communication

At the IAA MOBILITY 2023, CATL presented its cutting-edge technologies in the field of lithium-ion battery development and manufacturing. But above all, CATL presented itself as an innovative employer, highlighting the presence in Germany and the many reasons to join the CATL mission to advance e-mobility in Europe.

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As a part of the presentation, 1.800 oak trees were planted around the booth to showcase CATL´s ongoing commitment to reforestation and sustainability. The booth offered space for various exhibits and in-depth information on CATL's exciting products, all under a roof designed to resemble a blue sky. A multimedia display showcased the new Shenxing battery, while a large LED screen highlighted the company's innovations, initiatives, and people.

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After six days at the IAA all the trees were replanted in the Thuringian Forest by CATL employees.

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Client

Contemporary Amperex Technology Thuringia GmbH

Location

München, Germany

year

09/2023

Photography

Adrian Lukas Alexander

Projekt Partner