Hyper-personalized user experience

Drawing inspiration from digital architecture, a giant grid structure was crafted for the brand presentation. Designed with both permeable and filled surfaces and illuminated by large LED walls, it forms a multi-layered body - dipped in radiant amber. As visitors entered the colorful booth, they were welcomed by the stunning Concept CLA Class. Inside the grid structure, everything revolved around the elevated in-car experience, with a seat box taking center stage and inviting visitors to explore the exciting infotainment features of the future.  

The booth attracted many visitors who were eager to explore and engage with the cutting-edge technology. Throughout the event, the booth served as a hub for captivating conversations and dynamic exchanges.