ARD-Gaming-Cube
This is the first time ARD has been represented at gamescom in Cologne, with the aim of strengthening its image as an innovative media provider. With its interactive stand, jangled nerves enables visitors to explore the new ARD gaming portfolio in depth and engage in direct dialogue across all levels.
Visitors can put their detective skills to the test at the stand in the new *Tatort* game, or break through the propaganda machine of a fossil fuel mega-corporation in the game *GreenGuardiansVR* and try to save the world. They can also take part in the latest ARD podcasts and ARD Twitch channel livestreams.
The available space, measuring just 50 m², is put to ideal use through an open-plan layout and incorporates various themes that are important to ARD. The stand reflects the broadcaster’s digital innovation by integrating games into the overall design. This is complemented by three-dimensional game assets, which create a playful visitor experience and offer an immersive atmosphere.
A variety of interactive live games and talks featuring well-known streaming personalities and special guests bring the ARD Cube to life. Last but not least, the stand concept conveys the values and commitment of public service broadcasters in the fight against disinformation, the promotion of media literacy and continuous development in the digital world. jangled nerves was responsible for the design, concept, consultancy and implementation.
