ARD-Gaming-Cube
For the first time, ARD will be represented at gamescom in Cologne to strengthen ARD's image as an innovative media provider. With its interactive stand, jangled nerves will enable visitors to get to know the new ARD-gaming-portfolio and engage in direct dialog at all levels.
Visitors to the stand can put their investigative skills to the test in the new Tatort game or break through the propaganda machine of a fossil fuel mega-corporation and try to save the world in the "GreenGuardiansVR" game. They can also take part in the latest ARD-podcasts and ARD-Twitch-channel live streams.
The available space of only 50 m² is ideally utilized by an open room design and includes various topics important to ARD. The stand reflects the broadcaster's digital innovative strength by incorporating the games into an integrated design. This is complemented by three-dimensional game assets that create a playful visitor experience and offer an immersive atmosphere.
Changing interactive live games and talks with well-known streaming stars and special guests bring the ARD-Cube to life. Last but not least, the stand concept conveys the values and promises of the public broadcasters in the fight against disinformation, the promotion of media literacy and constant development in the digital world. jangled nerves was responsible for design, concept, consulting and implementation.
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