Erste Group Bank

Financial Life Park »FLiP«

What role does money play in society and for individuals? Why should we even deal with money? And what exactly is money in the first place? Children, teenagers, and adults all have different expectations when it comes to the topic of money. The Financial Life Park – or FLiP for short – is a free, barrier-free, and independent educational space dedicated to money and finance. Located opposite Bellevue Palace in Vienna, the Learning Trail on the Erste Campus is part of the new headquarters of Erste Group Bank AG – one of the largest banking groups in Central and Eastern Europe. It is intended to be a place of encounter for employees, clients, and visitors.

Kunde
Erste Group AG
Ort
Vienna, Austria
Jahr
10/2016
Fotografie
Lupi Spuma, Andreas Keller, Stephan Zirwes
Projekt Partner

On around 1,500 m² – spread over three floors – FLiP offers interactive exhibition spaces, themed stations, a library, as well as seminar and workshop rooms, making it a place for playful engagement with complex questions. With a personal tablet computer, each visitor can access in-depth information, participate in team games, and solve tasks independently. Visitors can choose between three different guided routes, each with its own approach, thematic focus, and level of depth. FLiP is modular in design: individual stations can be combined depending on the chosen route. Each station has its own didactic and topic-specific approach to conveying financial knowledge – from personal saving goals and the banking system to global economic interconnections.

To also give school classes in rural areas access to this experience, the idea of a mobile FLiP was developed: FLiP2Go. A double-decker bus equipped with a mobile Learning Trail brings the content directly to students across Austria. The bus is not just a means of transport, but becomes an experiential space itself through a specially designed gamification concept. In seven interactive game boxes, students work through the content independently in small groups.

The goal is to promote conscious handling of money, improve skills, and strengthen financial literacy. FLiP and FLiP2Go are therefore intended not only to inform, but to make complex topics personally tangible through active exploration in both real and media-based experiential spaces.

Client
Erste Group AG
Location
Vienna, Austria
Year
10/2016
Projekt Partner
Photography

Lass uns zusammenarbeiten!

Office Stuttgart

jn jangled nerves gmbh

hallstrasse 25

de-70376 stuttgart
deutschland

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+49 711 5503750