DMG MORI CITY – The Home of Technology
At the largest B2B trade fair in the industry, DMG MORI, together with partners, presented a wide range of state-of-the-art machines and automation solutions in an entire exhibition hall. The overarching city theme connects product launches, presentations, and sales activities with networking opportunities.
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The key visual, a futuristic city built from parts produced by DMG MORI machines, defined the pre-communication as well as the staging of the exhibition stand. A butterfly, also produced using a DMG MORI machine, is animated as a symbol of transformation and links all forms of communication online and on site.
Pedestrian crossings and street signs picked up the city motif and reinforced the urban atmosphere. A city café and a garden restaurant offered ideal places for relaxation and networking. In the “City Center,” visitors could enjoy a 360-degree brand experience thanks to four large surrounding LED installations. In addition, numerous digital presentation formats enabled an interactive exploration of individual manufacturing solutions.
