EMO Hannover 2023

DMG MORI CITY - The Home of Technology

At the industry's largest B2B trade fair, DMG MORI exhibited together with partners in an entire hall filled with a variety of state-of-the-art machines and automation solutions. An overarching city theme combines product launches, presentations and sales activities with networking opportunities.

No items found.

The key visual, a futuristic city consisting of parts produced with DMG MORI machines, determines the pre-communication as well as the staging of the trade fair stand. A butterfly, also produced with a DMG MORI machine, is animated as a symbol for transformation and connects all forms of communication online and on site.

Client

DMG MORI AG

Location

Hannover, Germany

Year

09/2023

Photography

DMG MORI AG

Crosswalks and street signs picked up on the city motif, reinforcing the urban atmosphere. A city café and a garden restaurant offered ideal places to relax and network. In the "City Center", visitors enjoyed a 360° brand experience thanks to four large, all-round LEDs. In addition, numerous digital presentation formats allowed visitors to playfully explore individual manufacturing solutions.