Technology becomes dialogue

With its appearance at the IAA Summit 2025, Mercedes-Benz is transforming its presence from a traditional product showcase into a curated business and technology platform. Unlike the Open Space, the focus is on a carefully curated hub for trade visitors, decision-makers, politicians, the media and investors – in other words, a space for exchange, in-depth discussions and strategic dialogue.

Selected vehicles such as the GLC Electric, CLA Shooting Brake BEV and CONCEPT AMG GT XX are not presented in isolation, but are brought to life as part of an interconnected technology ecosystem. Automated valet parking, high-power charging, bidirectional charging and interactive ADAS exhibits intertwine vehicles, software and infrastructure to create a holistic experience. This allows technology to be experienced immersively within the space. The Summit becomes a platform for business and innovation – focused, relevant and forward-looking.