Turning innovation into experience.

At the heart of the experience was the international press conference, where Lenovo unveiled its latest innovations: a carefully orchestrated interplay of storytelling, content, space and technology that transformed product presentations into a compelling narrative.Beyond the stage, the story continued. An integrated product showcase invited guests to get hands-on with Lenovo’s latest innovations, explore new technologies and experience the products up close.

jangled nerves developed and realized the experience as a whole – from the overarching storytelling and dramaturgy to architecture and communication design, content production, press conference and show direction. From the first idea to the live experience, all elements were conceived as part of one coherent narrative.By seamlessly connecting stage, media, architecture and product experience, Lenovo Innovation World turned the presentation of what’s new into a tangible vision of what’s next.