Technology becomes dialogue
At IAA Mobility 2025, Mercedes-Benz is positioning the Summit as a second location alongside the Open Space at the exhibition center as an independent business and technology platform. A clearly structured spatial dramaturgy translates complex future technologies into a focused experience—curated, dialogue-oriented, and precisely tailored to trade visitors and decision-makers.
With its appearance at the IAA Summit 2025, Mercedes-Benz is transforming its presence from a classic product stage to a curated business and technology platform. In contrast to the open space, the focus is on a precisely staged hub for trade visitors, decision-makers, politicians, media, and investors—a space for exchange, deep dives, and strategic dialogue.Selected vehicles such as the GLC Electric, CLA Shooting Brake BEV, and CONCEPT AMG GT XX will not be presented in isolation, but will be brought to life as part of a networked technology ecosystem. Automated valet parking, high-power charging, bidirectional charging, and interactive ADAS exhibits will intertwine vehicles, software, and infrastructure to create a holistic experience. This will allow technology to be experienced immersively in the space. The summit thus becomes a platform for business and innovation—focused, relevant, and forward-looking.
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