World premiere VW ID.4 GTX
Spectacular real-time show
World premiere VW ID.4 GTX
↓Spectacular real-time show
In order for the VW ID.4 GTX – the first GTX of the new, purely electrically driven ID. family from Volkswagen – to demonstrate its dynamics and sportiness, its world premiere is staged on a ramp in a hangar at the former Berlin-Tempelhof airport. The surface with a size of 525 square metres provides a slope of 37.5 per cent, which the ID.4 GTX handles effortlessly with its dual-engine all-wheel drive. During the presentation the slope turns into a stage for a spectacular mixed-reality staging – dissolving the boundaries between reality and virtual space.
With the help of a game engine and a tracking system that captures the entire space, the physical slope is transformed into a window to a virtual world – projection mapping with twelve Full-HD projectors, 32 infrared cameras, and one camera crane.
Client
Volkswagen AG
Location
Berlin
Year
04/2021
Awards
Epica Award, silver
ADC Germany, bronze