World premiere VW ID.4 GTX  

Spectacular real-time show

 
  • Volkswagen – Weltpremiere ID.4 GTX
  • Volkswagen – World premiere ID.4 GTX
  • Volkswagen – World premiere ID.4 GTX
  • Volkswagen – World premiere ID.4 GTX
  • Volkswagen – World premiere ID.4 GTX

World premiere VW ID.4 GTX

Spectacular real-time show

In order for the VW ID.4 GTX – the first GTX of the new, purely electrically driven ID. family from Volkswagen – to demonstrate its dynamics and sportiness, its world premiere is staged on a ramp in a hangar at the former Berlin-Tempelhof airport. The surface with a size of 525 square metres provides a slope of 37.5 per cent, which the ID.4 GTX handles effortlessly with its dual-engine all-wheel drive. During the presentation the slope turns into a stage for a spectacular mixed-reality staging – dissolving the boundaries between reality and virtual space.

With the help of a game engine and a tracking system that captures the entire space, the physical slope is transformed into a window to a virtual world – projection mapping with twelve Full-HD projectors, 32 infrared cameras, and one camera crane.

Client

Volkswagen AG

Location

Berlin

Year

04/2021

Awards

Epica Award, silver

ADC Germany, bronze