Turn digital transformation into an experience and highlight the importance of strategic partnerships at the same time: This was Mercedes-Benz’s goal at the Mobile World Congress (MWC) 2019 in Barcelona. Here the focus was to be put on the company’s numerous digital advancements made possible through its recent cross-group initiative with DigitalLife@Daimler .
The concept and the design for the 320 m2 area is dedicated to variety and dialogue. Visitors to Mobile World Congress are enticed to follow a digital transformation story. A story that plays out across the entire Mercedes-Benz portfolio: from automotive innovations through to e-mobility, semi-autonomous driving to user applications and cloud-based big-data analytics tools for vehicle maintenance and development. Taking center stage is the ‘Campus’, offering a platform for the ‘DigitalLife Tech Talks’ where experts debate developments in digital trends. With its presence at the Mobile World Congress, Mercedes-Benz emphasizes its commitment to digital change and the role this plays in the future of mobility. Blog Mercedes-Benz Passion