Sport Legends  

Traveling Exhibition

 
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Sport Legends

Traveling Exhibition

Mercedes-Benz and the legendary Augusta Masters are partners. The exhibition presents the two sporting legends along the dynamic curve of a wall etched in the style of the dimples of a golf ball.
On the sample “putting green” you can look through 18 lenses at the 18 holes in Augusta as 18 exciting anecdotes are recounted. A back-lit display case with original exhibits draws the visitors into the trophy room. On a white sofa the visitors can leaf through the sporting history of Mercedes-Benz in the interactive book.
The historical 300 SL and the new SL are parked in front of a stylised golf club.

Client

Daimler AG

Location

Paris, London, Singapore, Berlin, Stuttgart

Year

2008

involved parties

Photography: Andreas Keller

Awards