Luxembourg Pavilion Expo 2020 Dubai  

Where Ideas Start to Fly

 
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Luxembourg Pavilion Expo 2020 Dubai

Where Ideas Start to Fly

Interested in a virtual tour? Click here for the 360° panorama view.

 

Luxemburg is one of the smallest but also one of the most international countries in Europe. Thanks to its openness and resourcefulness, Luxembourg is a global hub for sustainability, innovation, and connectivity – all while reinventing itself time and time again. The scenography of the Luxembourg pavilion at Expo Dubai aims to make this pioneering spirit tangible: informative and entertaining for everyone.

 

The pavilion with its claim “Resourceful Luxembourg” forms a moebius strip – a symbol of infinity and Luxembourg’s vision of an interconnected world. Divided into five areas: DIVERSE, CONNECTING, SUSTAINABLE, ENTERPRISING, and BEAUTIFUL, Luxembourg’s myriad of facets is brought to life in a walkable movie – in passing as well as via deeper narrative levels. The parametric wall design creates a seamless narrative through various installations – letting us experience Luxembourg with all our senses.

 

A cloud made of voices and faces lets us immerge into Luxembourg’s diversity. Connectivity all the way into space can be experienced in immersive images. A score by the Luxembourg Philharmonic Orchestra builds up to the highlight. A panoramic cinema celebrates Luxembourg’s pioneering spirit: 180° setup and 3D-imaging technic create a three-dimensional effect without any additional aids. A slide through a beautiful valley with trees, birdsong, and a specifically conceived scent creates a most entertaining finale.

Client

Le Gouvernement du Grand-Duché de Luxembourg, Ministère de l’économie

Location

Dubai, UAE

Year

10/2021

Awards

ADC Germany, distinction