Hall eight has a blue glow↓
thyssenkrupp is back at the IAA
thyssenkrupp shows at the IAA 2017 trade fair how they want to help transform mobility with their forward-looking product portfolio and expertise.
Together with the inter-disciplinary thyssenkrupp project management team and the in-house communications agency BOBBY&CARL, jangled nerves transformed the industrial company’s brand presence, implementing an open space design. The open-plan exhibition stand invites visitors to enter the space from all sides. Three walkways lead directly to the slightly elevated central stage located in the middle of a 360-degree video projection, which displays the most important communication content. At the centre of the stand, visitors can enjoy a fantastic view of the three main areas of thyssenkrupp’s exhibition.
In an open-plan kitchen area, visitors are invited to share their thoughts and ideas over a coffee or snack with thyssenkrupp employees. After all, the kitchen is the best place for meeting people – even at private parties the best discussions always take place in the kitchen.
The second area, designed as a technology island, is dedicated to the four core themes of E-Mobility, Autonomous Driving, Intelligent Chassis and Future Automotive Factory. Alongside a virtual reality experience designed especially for the IAA trade show, thyssenkrupp employees are on-hand to lead interactive talks on themes such as steel concepts, electrical steering systems and electronically controlled dampers, as well as the planning and implementation of complete assembly lines for the automotive industry.
The third area is a convention space in the form of an auditorium. Speakers from thyssenkrupp and external experts talk with interested guests in front of a large LED wall to illustrate how they are working on pioneering solutions and shaping the mobility of tomorrow together with their partners and clients. During their talks, they also give exclusive insights into the future of their company.
The new brand presence at the IAA 2017 clearly reflects the new identity of thyssenkrupp: a group that does not see itself as a collection of different business areas, but rather one which acts and thinks together as a brand and as a cohesive partner in the automotive industry, with an extensive and innovative portfolio. A company that doesn’t want to dictate and prescribe solutions, but rather maintains a dialogue with its customers and guests – approachable, open and full of surprises. The thyssenkrupp stand puts the person at the centre – under the easily visible, glowing blue roof in hall eight.