Mobiler Learning Trail rund ums Thema Geld

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Mobiler Learning Trail rund ums Thema Geld

Flip2Go is a mobile learning trail focused on money and finance - inside a bus! Through the mobile gamification  concept, the content is not only brought to the school classes but can be experienced directly inside the bus.


FLiP2Go is a roll-out of the Erste Financial Life Park - FLiP for short - in Vienna. Since 2016, the topics of finance, money, and life planning can be experienced in a playful way on 1500m2 in an interactive learning trail. In order to make the experience available to school classes in rural areas as well, the idea of a mobile FLiP was born: a FLiP2Go.

A double-decker coach equipped with a mobile learning trail brings the content directly to pupils all over Austria. The bus is not only a means of transportation, but also the place to experience the specially created gamification concept. In seven interactive gaming boxes, the pupils discover the content on their own in small groups. An additional box provides access for people with disabilities. Each game deals with a topic from the world of finance: together the children distribute their budget, become market sellers, look for their dream job, or follow the path of a global product on a container ship. Throughout their stay, visitors are accompanied by two guides: virtually! In short video sequences, they cheerfully guide them through the games and explain the content.


Erste Group Bank AG






Stephan Zirwes


Nominée BrandEx 2019