Mercedes-Benz Energy
Spatial Media-Based Exhibit
Mercedes-Benz Energy
↓Spatial Media-Based Exhibit
Concept and realization of a walk-in, three-dimensional media exhibit for the communication of fuel cell technology.
We created a self-shining walk-in media object representing the additive structure of a fuel cell’s membrane and presenting itself as a counterpoint to today’s internal combustion engine technology through its colours and its energetic pulsation. The 13 metre long exhibit contains a fuel cell vehicle and three walk-in information rooms: surround sound, multilayered graphics and integrated film projections highlight this new technology’s milestones. An accompanying wall shows the history and surrounds the exhibit in an atmospheric room flooded with light.
Client
DaimlerChrysler AG
Location
Detroit, USA
Year
2003