Media Signage System
Media space installations based on film fragments in the converted building by Frank O. Gehry create a geometrical and conceptual interplay between architecture and cinematography.
The signage and guidance system has been developed from its film context and consequently, goes without markers and signboards. The visual language consists of dynamically moving pictures. They guide the visitor during his stay and convey information in situ.
The moving pictures are refracted by the architecture into new, ever-emerging forms and shapes, entering into a dialogue with the building. The pictures’ dynamics and contents form the signage system.
Graphics: intégral ruedi baur Paris