CES Las Vegas 2015
Mercedes-Benz Trade Fair Stand
CES Las Vegas 2015
↓Mercedes-Benz Trade Fair Stand
When Mercedes-Benz lifted the curtain on the world premiere of its F 015 Luxury in Motion at the CES Las Vegas in 2015, it also unveiled an inspiring vision of the future, a taste of things to come beyond the features of autonomous driving. This was a vision of future travel underscored by a meaningful message: the future will not hinge on technology, but on human beings and imagination. This principle formed the backbone of the entire exhibition concept for Mercedes-Benz at the CES.
High-tech, fast-moving communication; inspirational, authentic actions that were both intelligent and emotional – the trade stand placed people on the pedestal, a reflection of the underlying philosophy of the F 015 Luxury in Motion, which had already caught the eye of observers around the world. Three parallel stages were set up, like an extension to the central plaza – three choices facing the individual. The messages conveyed and the interactive trade stand units acted as a vehicle of live dialogue between the engineers and designers of Mercedes-Benz and the intrigued visitors to the trade show. To reflect this theme, the stand was futuristic in appearance yet defined by a clear visual identity, marrying the inviting area marked by premium quality with spaces that beckoned the visitor to invest time and thought.
Client
Daimler AG
Location
Las Vegas, USA
Year
2015
Photography
Andreas Keller