When Mercedes-Benz lifted the curtain on the world premiere of its F 015 Luxury in Motion at the CES Las Vegas in 2015, it also unveiled an inspiring vision of the future, a taste of things to come beyond the features of autonomous driving. This was a vision of future travel underscored by a meaningful message: the future will not hinge on technology, but on human beings and imagination. This principle formed the backbone of the entire exhibition concept for Mercedes-Benz at the CES.

High-tech, fast-moving communication; inspirational, authentic actions that were both intelligent and emotional – the trade stand placed people on the pedestal, a reflection of the underlying philosophy of the F 015 Luxury in Motion, which had already caught the eye of observers around the world. Three parallel stages were set up, like an extension to the central plaza – three choices facing the individual. The messages conveyed and the interactive trade stand units acted as a vehicle of live dialogue between the engineers and designers of Mercedes-Benz and the intrigued visitors to the trade show. To reflect this theme, the stand was futuristic in appearance yet defined by a clear visual identity, marrying the inviting area marked by premium quality with spaces that beckoned the visitor to invest time and thought.