At the EMO 2017 metalworking trade fair in Hanover, DMG MORI, the current leading partner for metal cutting solutions, presented its complete range of products alongside a Digital Factory in its very own 10,000 m2 hall. Using both content-based and constructed models with software and data-based products and services, the new DMG MORI ‘Path of Digitalization’, launched especially for EMO 2017, displays the company’s global and proactive future plans.
The corporate branding, upgraded by jangled nerves, as well as information on products and technology, complement this development and serve as a basis for the new architecture of the exhibition stand and all media and graphic staging. The central pathway, which plays on the overarching theme ‘DMG MORI Path of Digitalization’, leads up to the elevated central stage and allows clients and visitors to gain the best overview of the wide range of products and services offered by the company.
All product and service displays are organised across a large area surrounding this central stage. As with modern district planning, this design makes use of several diagonal walkways through the various machine models on display, all leading to the centre, the DMG MORI Core. This vibrant central stage of the exhibition stand is where the company’s most important future topics are presented. Here, visitors are invited to take a seat at the staircase-style seating area and watch the digital 4.0 show presentation on a large LED screen.
DMG MORI presents the new, digitally animated visual and graphic style with a modern twist in a unique design. The previous company colours serve as the basis for the new, distinctive corporate design. DMG MORI is recoded in red and green, underscoring the digital transformation.
In a ‘second line’ constructed behind the presentation area, specialist topics and product talks are delivered in connection to the show. This allows plenty of opportunity to speak with the relevant DMG MORI employees throughout the whole exhibition, including at the model machine park, on the ‘Path of Digitalization’, at the DMG MORI Core and in the various specialist departments.