Mercedes-Benz celebrated a number of world premieres at the North American International Auto Show (NAIAS): its new E-Class, the new Mercedes-Benz SLC and the Mercedes-AMG S 65 Cabriolet. What better way to ring in a year of soft tops and roadsters.
To mark the occasion, all the big highlights were to be found at a single venue. To build on the theme of NAIAS 2015, the Silver Flow design was used once again, creating a clear demarcation line around the stand and leading directly into the resulting space, presenting a seamless visual link with the area in the centre. The result: plenty of room and a true sensation of space, bridging the gap between the outer and inner areas of the stand. To the rear of the stand was a unicolour backdrop, contrasting with the Silver Flow display, where cars were showcased on the stage. The background was also an integral part of the Mercedes-AMG space. The large stage and the LED display were totally in keeping with the look and feel of the new E-Class – certainly a winner with visitors, with its groundbreaking driver assistance system and its world-class operating concept. To blend in and complement the display on the LED screen, the business limousine featured a variety of specially developed modules covering intelligence, safety and car interiors – again a hit with visitors, who were immersed in the world of Mercedes.